Editor's Choice

Don't know where to start? The Mass Observation Online team at Adam Matthew pick some of their personal highlights from the collection.

Personal Appearance: Hands, Face and HairTC52_1_B

Sarah Hodgson

Between 1938 and 1950, Mass Observation staff wrote top-level summaries and conclusions of the material collected by investigators or submitted by volunteer writers. The documents produced were called File Reports. There are over 2,000 file reports in Mass Observation Online covering an immense range of topics. Some of the file reports centred on serious matters such as reactions to the outbreak of war and attitudes to politics, while others investigated more light-hearted matters such as observer’s attitudes towards dirty fingernails and baldness!

File Report A21 is entitled ‘Personal Appearance: Hands, Face and Hair’ and was produced in July 1939. Some of the questions, and their sometimes rather humorous replies, include:

Q - Do you notice other people's hands and how far does it affect your judgment of them? Write notes on your attitude to rings, coloured finger-nails, dirty finger nails. What steps do you take for the care of your own hands?

  • Would think a person rather slack and careless if had very dirty nails when not on work. I dislike people with dirty nails, other than, of course, a person in an occupation in which it cannot be helped - bus conductor, or navy etc. Dirty nails always put my opinion down of people.
  • Dirty finger nails denote usually laziness especially in a case where a person has every opportunity to clean them. To my mind dirty finger nails show the difference between a healthily minded person and an unhealthy minded one, and they are the most open signs of lazy unhealthiness on a human body.
  • Dirty finger-nails, except in manual workers, show an extreme amount of carelessness and laziness.

The report concludes that women are a little bit fussier about the cleanliness of fingernails than men; ‘of the women 64% say they notice hands and 44% say that their judgment of the person connected is affected. Of the men, 52% notice hands, but only 21% admit that their judgment is affected.’

Q – For both sexes, Do you regard a well-groomed head of hair as an asset socially, for work, for reasons of sex-appeal, of comfort, self-respect, or what? TC22_1_B

  • Clerk, 24. A well groomed head of hair is, of course primarily a matter of social importance and sex appeal. Personally I would only be too pleased if I could save myself the trouble of cutting and dressing my hair, but as I would not be presentable in society if I did not, then it has to be done.
  • Male Accountant, 17. Well groomed hair is always an asset socially, and in many occupations, including mine, for purposes of work. It also gives on greater self-respect, is more likely to induce respect from others, and prevents an uncomfortable tickling on the scull, caused by tips of hairs touching the skin.
  • Railway Clerk, 19. I dislike intensely people with long hair and think that they are posers out to create an impression of being intellectuals which in most cases they are not and never will be.

Observers also had something to say about the fear of losing their hair. The report states that ‘58% of the males dislike the idea of baldness and most of the others take a philosophic line about this inevitable shortcoming’. Below the observers have shared their feelings about baldness and their theories for avoiding it:

  • Cashier, 35. Personally, I have a dread of becoming bald as with a large face and head I consider I should look more grotesque than nature has already made me, besides it ages one prematurely.
  • Farmworker, 23. Do not expect to go bald early as I never wear a hat; hope to have acquired sufficient philosophy by that time to support it.

The report also explores the motives behind personal grooming and keeping one’s personal appearance smart. Hygiene is one of the main reasons, while indulging in fashions is stated as another. The report also suggests that people conform to social standards of personal appearance as it simply ‘eases one path through society.’

The file reports are a perfect introduction to a whole range of topics explored by Mass-Observation. Discover the complete set of File Reports here.

A Woman's PlaceWashing day

Harriet Brunsdon

The idea of being a good 1940s housewife strikes a very hollow note with emancipated females of the twenty-first century. We shudder at the thought of being chained to the kitchen sink, eking out the housekeeping money, our every move dictated by the whims of a high-handed husband. But just how accurate is that image? Can we trust it, or is it what we’ve been led to believe by the feminist propaganda of the Swinging Sixties? Fortunately, thanks to Mass Observation, we have evidence straight from the horse’s mouth.

In March 1948, Mass Observation sent out its monthly directive questionnaire to its panel of respondents. Two of the questions were:

TO WOMEN: Do you feel that the men in your household should be expected to help in domestic jobs, or not?

TO MEN: Do you feel that you should do domestic jobs in your house, or not?

The replies – all 346 of them - are fascinating, and often hilarious. Here are some of the men’s responses:

  • [I often do the] cooking, because when I cook myself I generally get better food than I am given otherwise! [Respondent 2514]
  • With no domestic staff, the man of the house ought to help. [3928]
  • I am emphatically against men carrying the burden of financial responsibility plus domestic pot-washing etc. purely to give a woman extra time-wasting leisure to polish her nails and indulge personal vanities and idle gossip with like-minded simpletons. [3795]
  • It does appear (my job being clerical) that my wife’s job is the more physically exacting, and – if I am to have the pleasure of her company at all – I must lend a hand at times. [3799]
  • I don’t mind helping in the home, as a man, but I do object to doing someone else’s job. After all, nobody comes to help me in the office or works. I wash up and shop and clean and do fires, but does my wife appreciate it? Does she hell! [3971]
  • I fail to see why a women who is as intelligent as myself should be expected to do all the household work simply because of her sex. [4151]
  • I would prefer just to be looked after, I admit. [4112]

Directive replyAnd some of the women’s:

  • Men benefit from shorter hours and a five-day week and unless they use some of that time to alleviate women’s domestic work the woman gets absolutely no break at all which is manifestly unfair. [4223]
  • It is always a help to have someone to chop wood, bring in coals, help with the washing up etc. Though I wouldn’t want any ‘interference’ especially with the cooking! [3320]
  • It is the frequent, blind male acceptance of women’s sole right to carrying out domestic jobs that I feel is so infuriating and degrading. [4290]
  • My husband sometimes washes up or ‘hoovers’ the carpet (he loves toys!). I expect them both [husband and son] to tidy their beds on Sundays. This is only since I have gone out to work. Previously I did it all and never asked for help. [1046]
  • A system whereby each person in the household did his or her share in the housework would probably make the housewife into a less harassed and more inspiring personality. [4322]
  • I think men should be competent to help at everything in the house. [4567]

In general, almost every man agrees that he should help his wife or mother with household tasks, especially if she also has young children to look after or her own job to hold down. Although several admit to laziness and only chipping in to keep the peace.

Almost every woman agrees that men should share the work, unless they have particularly long hours or hard physical labour in their day jobs. Most women seem to be content with the amount of help they receive, although some of the more middle class women bewail the dearth of domestic servants since the war.

So the evidence is that splitting housework fairly was more popular than we’re apt to think - although the traditional stereotypes did indeed prevail. ‘Man’s work’ included taking care of the bins, repairing gadgets, chopping firewood, putting up shelves etc. ‘Women’s work’ was, well, everything else! But despite this gender pigeon-holing, Mass Observation has shown us that, when asked nicely, the modern man of 1948 was far more prepared than previous generations to roll up his sleeves, put on a pinny, and peel the carrots.

Observing the Warchild

Suzanne Alway

Children were not exempt from the attention of Mass Observation, as they pursued their surveys of wartime life.  They were observed in their play, at sports day, at school. Their street chalkings were copied and submitted – even the rude ones. Schools were contacted and asked how the war disrupted education and affected the pupils. Pupils themselves were asked to write essays on numerous insightful topics which ranged from naming the finest person who ever lived (answers varied from Jesus to Winston Churchill, passing through Father Christmas and “my dad” along the way), how they felt during air raids, and what they learned at home (making the bed, knitting and worryingly, “I learned to bear pain”). Children's drawing

Childhood fears were explored and Observers discovered that ‘the evacuation lady’ held terrifying sway with many.  The fear of being sent away from home to live with strangers was very real for city children, and indeed, many of those who were caught by the ‘evacuation lady’ absconded back to their city-homes.

The ‘evacuation lady’ threat has superseded policemen and bogymen.  The mere mention of this lady is enough to make some children obey the severest wishes of their parents.  This particular child Martin lives in constant dread of the ‘evacuation lady’. Her shadow alone is responsible for his good behaviour. Children's drawing

Almost incidental within the Topic Collection on Child Education are the wonderful drawings shown here. Action-filled imaginings of dog fights, battleships and tanks.  The division between ‘goodies’ and ‘baddies’ is of great interest to all small people as they learn about morality, and Hitler was the ultimate ‘baddie’ – a recognisable, permitted, nationally-sanctioned hate-figure.  The drawings show the resilience of children as they translate the tension and privation of their reality into a safer tussle between good and evil straight out of an adventure comic.  The ‘goodies’ always win.  I particularly like the addition of parachutes in all of the pictures, showing the young artists were aware of the human peril involved (although in the picture below the casualty roster seems likely to be high, judging by the frowning soldier in his flaming tank, and the unfortunate pilot caught in the cross-fire).

I’d like to conclude with the words of Miss E. Harrison aged 8, written on the 2nd May 1940:

The war is dreadful.  I think Hitler is a silly man.

Out of the mouths of babes…

For more child-related observations see:

Topic Collections:

TC59 – Children and Education

TC51 – Youth

TC69 Box 3 – Royalty – Coronations 1953 – Children’s Essays

TC19 – Day Nurseries


Britain and Her Birthrate: A Report Prepared by Mass-Observation for the Advertising Service Guild

Report on Juvenile Delinquency

War Begins at Home [Chapter on Evacuation]

The Ordinary and the Extraordinary

Rosie PerryDiarist 5445 - May 1961

Within the archive there are a few diarists who go above and beyond, recording not only the impersonal details of their lives such as their schedule, what they saw on the news etc. but divulging thoughts and feelings that allow the reader a personal insight into their lives. It is possible to read decades of some of these volunteers’ lives, and know their story in more detail perhaps than some people that we see in our own lives every day.

Mass Observation is a fantastic way of learning about the ordinary aspects that made up everyday life in Britain. However, it also provides a fascinating insight into the extra-ordinary events in the lives of the Mass Observation volunteers. Reading about these events seems even more exciting when it feels as though you have gotten to know some of the diarists, like listening to someone you know tell an interesting story of their brush with fame or history.

An example of this is the May 1961 entry of diarist 5445. The majority of her diaries record life in a small Yorkshire village. Her regular activities in the 1960s include, gardening, shopping, running errands for her husband and son and entertaining friends. This entry however, records something a bit more exotic, a trip to Moscow for the British Industry and Trade Fair. The diarist and her husband, whose company were exhibiting at the fair, flew on an all first class flight accompanied by members of the gentry. At this time it was a small proportion of the British public that took trips abroad and it is an interesting insight into air travel at this time. She reports being a little concerned and taken aback by the presence of air bags on the plane but did enjoy the refreshments of champagne, caviar, chicken and coffee very much.

It is at the fair itself that she has her brush with history. After a look around the trade fair the next morning, she found herself in the right place at the right time as the leader of the Soviet Union Nikita Khrushchev made a surprise visit to the Fair. She delights in recording ‘I was within a few yards of Nikita and it gave me sardonic pleasure to see Frank and Sir Charles outside.’ She also mentions the TV crews following him around. This is interesting as with a quick internet search for the British Trade Fare Moscow 1961 you can find video results which show Khrushchev walking around the exhibition, followed by a horde of men and women. According to her diary she must have been one of these women, but not knowing what she looks like I will never know.

Much of the charm of the archive is that it documents the history of the everyday man, woman and child not simply the often told stories of political figures and celebrities. However, the instances such as this one when the two tales cross provide a fascinating read.